A Mexican fintech in need of an effective explainer video.
To attract investors, Affipay needed an effective way to communicate. We landed on an animated explainer video tailored to their aesthetic preferences.
Tools: Adobe Illustrator, Adobe After Effects
From Drawing to reality
After defining the visual style and selecting colors aligned with the logo, I started storyboarding the entire video while the voiceover was being refined and approved.
Frame by frame hand animation
To illustrate the movement of a hand interacting with a screen, hand drawn frame by frame animation was chosen as the ideal solution.
