Campaign Design for a soft drink brand for the 2022 World Cup.
Using the World Cup as a foundation, a campaign was created for the soft drink brand 'Mexicana' using elements of the mexican soccer culture to help stablish the brand as the greatest option for the mexican household.
Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Mexican soccer culture
There are key elements used as a base for this project, such as iconic phrases from popular culture and the distinctive patterns inspired by goalkeeper Jorge Campos's famous uniforms.